Ok, by now everyone knows hydration is important for beautiful skin… Right? But what’s it really doing for you? Think of moisture as a very thin layer of cellophane that protects the layers of skin cells underneath from the elements, keeping your skin looking fresher for longer. If this layer of moisture doesn’t exist, your skin is more likely to crack under pressure - from wind, sun, heat, cold - which leads to premature wrinkles and overall discomfort. Hydration is important for people of all ages and skin types, but starting young can help give your skin better defenses against the visible signs of aging.